|
|
|||||
|
|||||
| Social media and child care providers | |||||
| Why you should be on board the bandwagon | |||||
 By John HutchisonDirector of NumeroPro In today's economic market, using social media to boost your child care business and expertise in the industry is more important than ever. In fact, the social media world has evolved at such a rate, and become such an important part of business, that ignoring it may hinder a business's success. If a key business priority is to address the customer, then social media has become one of the main platforms to gauge how people feel about a company, brand, product, or service. It is a virtual real-time, almost emotional, reaction that has forced many industries, including child care, to rethink their marketing techniques: focusing more on increasing online visibility and building solid customer relationships that create their own social marketing campaigns. Social media is a viral method of advertising with the ability to reach many more people than traditional media, faster and at lower costs. Social media attracts the public's attention for longer than traditional media. Those who use social media have, in a sense, grown numb to traditional marketing means that require minimal participation. One of the greatest benefits of social media, aside from ease of messaging, is that you can obtain immediate feedback from those who use your service. This can be accomplished, for example, via commenting on a blog post. The feedback can help to better understand what your customers are looking for so that you can improve service as well as product performance. You might want to consider the following before delving into social media: What is your social media goal?
Who is the target demographic?
Social media requires the dedication of someone with an understanding of your organisation, an adequate level of customer service awareness, and experience in order to handle the social interaction and defined policies regarding the use of information. Social media outlets such as Facebook and Twitter give:
About NumeroPro and Kidsoft NumeroPro is an innovative, modern, and service-orientated business that has integrated Kidsoft into social media. NumeroPro is looking for marketplace reach, accessibility, and immediacy. Kidsoft envisions itself as an information hub for clients, families, and public through information, news, blogs, and experience. One of the key components of the Kidsoft social media marketing implementation is building ‘social authority’. Social authority is developed when an organisation establishes themselves as an ‘expert’ in their given field or area, thereby becoming an influencer in that field or area. A purposeful and carefully designed social media strategy has become an integral part of the complete Kidsoft marketing plan, with an understanding of using newer ‘authority building’ design techniques (i.e., understanding what’s important to customers, and then delivering solutions that speak to those issues). The best brand that NumeroPro can build for Kidsoft is that of people (and businesses) who care about our customers. Couple this strategy with tactical, thoughtful, intellectually infused content, and the brand will grow in a more consumable and trustworthy manner. Kidsoft is currently found on Twitter, Facebook, and on the web. |
|||||
|
|
|||||||||
