Time and time again early childhood education and care professionals tell us the biggest challenge they face is attracting and retaining high quality staff.
With the well acknowledged staff shortages facing the sector and the pressure on services to recruit qualified staff in time for the 2014 ratio changes it seems timely to offer some suggestions on what your service can do to attract the best and brightest through writing appealing and effective job advertisements.
The techniques offered below were written by Alan Chapman who runs the Business Balls website a learning and development resource for people and organisations.
The best techniques for writing effective job advertisements are the same as for other forms of advertising. The job is your product; the readers of the job advert are your potential customers. The aim of the job advert is to attract interest, communicate quickly and clearly the essential (appealing and relevant) points, and to provide a clear response process and mechanism.
Design should concentrate on clarity or text, layout, and on conveying a professional image. Branding should be present but not overbearing, and must not dominate the job advert itself. The information must be communicated effectively one way or another to the target audience.
Job adverts and recruitment processes should follow the classical AIDA selling format: Attention, Interest, Desire, Action.
continued…
|