As a loyal and long standing CareforKids.com.au partner we want to make sure you are making the most of your membership and to remind you of some of the benefits of being part of the dynamic CareforKids.com.au community.
Your service profile is the single most important tool you have for advertising your service to parents. Spending some time getting your profile right and highlighting your points of difference on CareforKids.com.au is very important.
Ensuring your vacancy information and contact details are current makes it more likely that you will fill vacancies as and when they arise. Services with Premium or Enterprise subscriptions have the added benefit of being able to include logos, photos and even short videos on their profiles.
These visual selling points offer great appeal and give you the opportunity to showcase your service in its best possible light. Be sure to use high quality photos and high resolution logos to make your service look professional and to maximise your chances of grabbing the attention of the parents perusing the listings pages.
An added bonus of these subscriptions is the ability to direct parents to follow your social pages. Taking full advantage of this functionality enables you to grow your social audience, even among parents and carers who don’t actually end up joining your service.
Premium and Enterprise subscribers also have the advantage of a detailed web page listing, this valuable feature enables you to list all your inclusions, highlight additional programs on offer, attach images of the rooms, outdoor areas, play spaces, sleeping areas, bathrooms and so on and also provides a space for you to link back to your own website.
Spending time updating and refreshing the content on your page is time well spent. Browsing the listings pages of other services on CareforKids.com.au and making note of the profiles which appeal to you and assessing what works and what doesn’t work is also a helpful exercise. Remember, the listings which look great and stand out to you are also likely to be the profiles which parents looking for care will notice, so look and learn.
In addition to the visual appeal of your profile one of the most important elements to keep up-to-date is your vacancy information. This key piece of data immediately advises parents whether or not you have any vacancies, which days they are and which ages they are for. Regularly updating this information will ensure you don’t receive unwanted contact from people when you don’t have space and will ensure your fill vacancies as soon as they arise.
Remember, parents can also use the bespoke CareforKids.com.au waitlisting tool to list with your service if no spaces are available so being honest about your vacancy situation doesn’t mean you will lose business.
One of the key selling points on your CareforKids.com.au profile is the parent reviews, which offer valuable inside information on your service and staff. As you know these reviews are processed via our backend and we offer services the ability to contact parents who send us unfavourable comments.
The purpose of our review service is to provide useful and constructive feedback, not to offer a forum for parents and carers to air their personal grievances. With this in mind we encourage all services to regularly contact their families and send them a link to our review page so they can leave information on their experiences with your service. Keeping the review section on your profile lively with regular parent feedback is a very effective method for driving future business.
As always, if you have questions or need help and advice on how to improve your profile listing please drop us a line at support@careforkids.com.au.
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