What makes a great listing?

Here at Care for Kids and Toddle we want to showcase your centre and all its assets and differences to enquiring parents. We want to broadcast what sets you apart from others. So what makes a great listing? How can we keep parents engaged?  

Don’t let your centre fall through the cracks. Let us help you show parents why they need your centre at the top of their shortlist.

Quotes from families/online reviews – Did you know that 88% of people trust online reviews as much as they do a recommendation by someone they know? Quotes from the families that are enrolled at your centre help other families trust and consider your service. By ensuring you have up-to-date reviews from current families, parents are more inclined to enquire and enrol in your service. The last opportunity you have to convince a parent to enquire about your centre is online. That's why using a trusted aggregator site like Care for Kids is a great way to get your centre to the top of a parent's list!

 

Photos – The photos you select to represent your centre are crucial to its success. How you represent yourself in job interviews is how you should represent your centre or service online – in the same manner, with the same respect. Photos that showcase your lovely, large outdoor play areas, the different learning spaces in each room, photos of children undertaking unique activities, and photos that highlight the differences at your centre. Put yourself in a parents shoes, what images would you be drawn to? 

 

Videos – What do you think is the number one way to get a parent to spend more time on your listing? It’s video - whether it’s a thirty second clip, a two minute showcase or even a virtual tour of your centre - moving images capture a parent’s attention for longer. If your listing doesn’t have a video, consider contacting support@careforkids.com.au to add one to your listing. We have a team of professionals who are well versed in capturing dynamic images to showcase your centre in the best light. 

 

Details – Parents love the details. Especially when we can give it to them in a concise and direct manner. The more information you provide our copywriters, the more detailed and specific they can be when writing your listing. Tell us about the extracurricular activities the children do during the day, their favourite excursions and incursions. What sort of play-based learning activities are a hit? 

 

Key facilities – Parents love exploring the difference. Figure out what is unique about your centre and what the main driving factors that separate you from other services are. Do you offer specialised programs? Do you have a vegetable garden that the kids help grow? Do you have a pet rabbit that the children help nurture? What about your centre, represents the difference? Write down things you can think of, and reach out to support@careforkids.com.au to get your centre updated,

 

Health and nutrition philosophy – Parents need to be reassured that their children are going to be eating healthy foods that help them to develop, learn, and play throughout the day. Tell us about the seasonal menu your centre offers. Maybe your centre has a catering service or an in-house chef. Do you incorporate new cuisines, and foods to promote palate development? Do the children help prepare the food they’re eating? Tell us all about it, so Care for Kids can tell everyone else!

 

Curriculum – Parents love hearing about all the fun things their child experiences throughout the day. This includes the curriculum, the programs and other incursions and excursions their child might do on a day-to-day basis. Be specific. Tell us about the visitors that come through the centre. Does the fire brigade come in to teach fire safety? Does the reptile man come to visit to teach children about snakes and bush safety? Tell us about any unique programs that your centre might offer. Include information about day-to-day and weekly programs. 

 

Keep it up to date – centre information can change month-to-month. Send us through updated photos, and videos when you receive them. Is your centre going to renovate or get upgraded technology? Is your centre starting a new program soon that will draw parents in? We want to know about it and so do parents!

 

Two out of three parents surveyed used either Toddle or Care for Kids in their search for childcare in Australia. For centres, if your service isn’t visible on our sites, it could be missed by parents, meaning your centre misses out on potential customers. Time-poor parents need all the information in one place. Care for Kids and Toddle make this possible. 

 

By upgrading your listing from Basic to an Essentials listing, Care for Kids and Toddle ensure photos from your centre get showcased on your listing, as well as tailored and detailed content about your centre written by our copywriters. 

 

If you want to get your centre on the shortlist of savvy, time-poor parents that are looking for care, let Care for Kids help. We have packages to suit every budget, and can arrange affordable photography sessions for your centre if you need it.